technology and process
to recover project cost
small, safe, measured honestly
and margin gained
Overview
How we choose what to digitise
Digital transformation means putting AI, automation, cloud and data to work in the business you already run — not replacing it. It's under so much discussion right now because the businesses adopting it well are seeing real gains: fewer wasted resources, smoother operations and higher output per person.
This service ranks every possible technology investment by payback, then leads the implementation of the ones that clear the bar. Where would automation save hours or errors? Which processes justify moving to the cloud? What decisions could the data you already hold be informing? How do we keep staff and infrastructure safe?
Chetan has led ICT and technology for three decades, so vendor claims get tested rather than taken on faith, and during selection and negotiation he sits on your side of the table.
Why The Catalyst
An AI consultant for SMEs who has bought technology himself
“What is rare is an advisor who will say no to the tool that won't pay back.”
Chetan Turakhia, FounderEvery SME owner is currently being advised to adopt AI, usually by someone selling software. What is rare is an AI consultant for SMEs India can trust to say no: no to the tool that won't pay back, no to the migration your team can't absorb this year.
Thirty years of buying, building and living with technology is what makes that judgement possible, and it is the reason this service carries the OUR DEPTH tag.
What's included
What you actually get
AI and automation consulting
A roadmap ranked by payback, starting with the quickest returns.
Cloud and infrastructure
Right-sized, secure and cost-controlled.
Converged technology adoption
Voice, data, security and automation, guided as one system.
Data and MIS
Dashboards built from the systems you already own.
Vendor selection and oversight
Independent, on your side of the table.
Who it's for
Is this the right fit?
If two or more of these describe your business, the first call will be a short one.
- Manufacturers digitising procurement, production, quality, dispatch and planning on the shop floor.
- Healthcare, hospitality and education businesses modernising records, scheduling and customer communication.
- Service and solution providers, distributors and traders wanting automation to lift efficiency and productivity.
- Any SME whose last technology purchase disappointed, and who wants the next one chosen differently.
The engagement
How the engagement runs
Weeks one to three
A technology and process audit, ending in a roadmap ranked by payback.
One pilot
Small enough to be safe, and measured honestly.
Scale and negotiate
Vendor negotiations happen with Chetan in the room, on your side.
FAQ
Questions, answered
What does digital transformation cost for an SME?
Can AI really help a traditional business?
Do we need to replace our existing ERP or Tally setup?
Related reading
Where AI pays on a Gujarat factory floor
Automation use cases with realistic payback timelines, from quality checks to dispatch — and the ones to leave alone.
Read itArticleThe only dashboard an SME owner needs
The eight to ten numbers worth reviewing every month, and the discipline that makes them useful.
Read itWhat pays, and what is just fashion.
The first call is free and takes thirty minutes.